Marketing Case Study: Wendy's v.s McDonalds
In 1969 Dave Thomas opened up his first Wendy's in Columbus Ohio. Known for thier square patty's and never frozen beef, Wendy's has become one o the worls largest fast food resuraunts. Wendy's has over 6,500 locations, 77% of thier locations are in North America. Unlike McDonalds or Burger King, Wendy's does not have a signature sandwich. Wendy's menu consists of hamburgers, fries, chicken sandwiches, and thier well known frosty. Wendy's is the 3rd largest fast food chain in the world, following behind Burger King and McDonalds. Wendy's decided to take some shots at McDonalds via Twitter. Wendy's value proposition is: always fresh, never frozen. Wendy's chose to respond to the tweet from McDonalds that announced that they have implemented the fresh patty for thier 1/4 pound hamburger. In 1948 McDonalds opened thier first burger stand near Los Angeles. Since then McDonalds has become that largest fast food chain in the world.