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Marketing Case Study: Wendy's v.s McDonalds

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     In 1969 Dave Thomas opened up his first Wendy's in Columbus Ohio. Known for thier square patty's and never frozen beef, Wendy's has become one o the worls largest fast food resuraunts. Wendy's has over 6,500 locations, 77% of thier locations are in North America. Unlike McDonalds or Burger King, Wendy's does not have a signature sandwich. Wendy's menu consists of hamburgers, fries, chicken sandwiches, and thier well known frosty. Wendy's is the 3rd largest fast food chain in the world, following behind Burger King and McDonalds.      Wendy's decided to take some shots at McDonalds via Twitter. Wendy's value proposition is: always fresh, never frozen. Wendy's chose to respond to the tweet from McDonalds that announced that they have implemented the fresh patty for thier 1/4 pound hamburger.      In 1948 McDonalds opened thier first burger stand near Los Angeles. Since then McDonalds has become that largest fast food chain in the world.
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Week 2 Blog: Social Listening       I chose to look into what people were saying about Tesla on Twitter. Tesla's value proposition is "sustainable transport."  Tesla leads the feild in electric transportation.  Three positive things I found people saying were:        NBC bay area tweeted "feeling the stress of tesla's model 3 production, CEO Elon Musk said he's so busy he cant even go home to shower and he's sleeping on the floor of the Freemont factory." This is a good thing because the people that are invested in this company will see that thier CEO is working his absolute hardest.      Tesla Motors Club tweeted "Tesla recieves order for 50 trucks from a leasing company." This is good because the electric semi-trucks are the first if thier kind and people are waiting to see how they pan out.      Teslarati said "Tesla to begin model Y production at Fremont factory in November 2019." This is good because Tesla will be p
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My First Marketing Assignment

why am I enrolled in marketing? I enrolled in this marketing class because I am taking a wide variety of business classes to figure out what I want to focus on.  At linn benton I am a transfer degree student, however when I transfer to a four year school I will be a business major. I have not decided what area of business I want to focus on. I am most interested in learning about how to make a product or brand stick with the average American. Marketing is an interesting subject to me and I am excited to learn more about this subject. Outside of school I love to play baseball. I play for Linn Benton and that is what brought me to Albany. Part Two:         The article I read was titled " Trump bashes Amazon for a fourth time in a week, claiming the post office loses 'massive amounts' serving the internet retailer."  This article caught my eye because I find it interesting that our president chose to address this issue on twitter four times in one week. Preside
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